Archive for September, 2009

Going Green?

Monday, September 14th, 2009

Green seems to be the going thing these days. It is amazing how even the all the Ford F-150 lovers are even talking Green. It appears Green is here to stay. But, what does going green mean to you? From research it appears that “going green” is not established into as simple demographic as it would seem. Interestingly enough, the younger “greener” generation are less “green” than the 55+ age group.

In a recent study posted in Builder magazine written by Jennifer Goodman the concept of “going green” had little to do with the environment. In fact only 8% of those surveyed said that the environment was the top concern while 59% stated the economy was the top concern.

So, what does Going Green mean to you? What are the benefits? What are the costs? What is the value? Is there a disconnect between Value and Cost? I’d love to hear you comments & “green” thoughts.

Comfort Zone

Tuesday, September 8th, 2009

Comfort zone. Today, more than ever before, a potential purchaser reaches into the subconscious to feel their way through the emotional side of purchasing. Most every transaction in today’s climate is tempered by an emotional decision making process. Each buyer has a personally defined comfort zone, individualized around circumstances & preference, not always rational and easily upset.

Comfort zones for each individual have a range of emotions attached. Emotions will fluidly adjust as the purchaser moves throughout the entire buying experience. Take some time to ponder the social and personal pressures molding a purchaser’s desire to either make a decision to purchase or ignore an opportunity. To be successful in our analysis, we must first identify the pressures that are permeating our societal climate today.

Molding Pressures:

  • health
  • government/political atmosphere
  • financial perception of market conditions
  • perception of need
  • perception of product value
  • employment (more…)

Inherited Equity

Thursday, September 3rd, 2009

OUT we go! It appears the cycle of a buyer’s market is beginning to fade into the annals of history.

Good news is permeating network media in the same way as when we were headed into the abyss of a deep recession.

Gratefully, now we see headlines are:

  • Home Prices Turning Around – CNBC
  • Who Should Get Credit for the Recovery – CNN
  • OEDC: Global Recession Ending – Fox News
  • Existing Homes Sell Fast — Record Fast – CNN
  • Pending Homes Sales Rise for 6th Month – Big Builder
  • New Home Sales Blast Past Expectations – CNN

Confidence in the economy is up. Sales are on the mend. Home prices are still low. What will it be?

In a previous post dated June 23rd, I posed the question: Opportunity or Temptation? How you view the opportunity in this market will determine your view on inherited equity.

Do you view the current market as a cloistered nun avoiding temptation? Or as a savvy entrepreneur seeking the opportunity. inherited equity is opportunity for the taking.

Questions

Tuesday, September 1st, 2009

Every day we are confronted by a multitude of questions. Questions that determine whether we have a positive view of life. Questions will also determine whether we have a negative view of life.

Many of these questions are not readily obvious. These questions are lodged in the subconscious, not worn on the sleeve. Today’s questions go something like this: Where is this road taking me? Have we hit the bottom of this economic cycle? Will I have a job in “xx” months? Is it the right time to buy a home? What can I afford?

Today’s questions are different than they were just a few months back. The questions from a few months back were: Where will I spend my bonus? Where will I retire to? What can I do to multi-task this job and branch out? (more…)